<iframe src="https://www.googletagmanager.com/ns.html?id=GTM-PHTV9K7" height="0" width="0" style="display:none;visibility:hidden">
Loading
Skip to Main Content
Product cover image for Part I: Uber in Washington, D.C.

Part I: Uber in Washington, D.C.

Callender, Steve;Conn, Jeffrey M.;Orleans, Amadeus;Hoyt, David W.;Varjao, Carlos

Product #:P-81A
Supplier:Stanford University
Discipline:General Management
Details:Case (PDF) • 10 pages • 2012-09-19

Subjects:

Leadership and managing peopleManagementStrategy
Your Price:$9.71

Purchase this material with a free Educator Account and enjoy more benefits:

  • Free Educator Copy
  • Free Teaching Notes
  • Build your coursepack
  • Discounted academic price

This case recounts Uber's experience in four cities at different points in time. This approach offers a way to examine Uber's strategy for market entry and evaluate the performance of that strategy in these four cities, as well as elsewhere in the world. The cases included here help frame the discussion on the future of Uber's expansion, and extract lessons for how a firm can successfully navigate the beyond-market business environment.

Learning Objectives

The cases included here help frame the discussion on the future of Uber's expansion, and extract lessons for how a firm can successfully navigate the beyond-market business environment.
Loading
Case Study: Part I: Uber in Washington, D.C. (English version) | Ivey Publishing