Part II: Uber in London

Name: Part II: Uber in London (English version)
SKU: P-81B

Callender, Steve;Conn, Jeffrey M.;Orleans, Amadeus;Hoyt, David W.;Varjao, Carlos

Product #:P-81B

Supplier:Stanford University

Discipline:General Management

Details:Supplemental Case (PDF) • 10 pages • 2012-09-19 (Rev: 2018-07-14)

Subjects:

Leadership and managing people Management Strategy

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This case recounts Uber's experience in four cities at different points in time. This approach offers a way to examine Uber's strategy for market entry and evaluate the performance of that strategy in these four cities, as well as elsewhere in the world. The cases included here help frame the discussion on the future of Uber's expansion, and extract lessons for how a firm can successfully navigate the beyond-market business environment.

Learning Objectives

The cases included here help frame the discussion on the future of Uber's expansion, and extract lessons for how a firm can successfully navigate the beyond-market business environment.