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Product cover image for Part IV: Uber in Seoul

Part IV: Uber in Seoul

Callender, Steve;Conn, Jeffrey M.;Orleans, Amadeus;Hoyt, David W.;Varjao, Carlos

Product #:P-81D
Supplier:Stanford University
Discipline:General Management
Details:Supplemental Case (PDF) • 8 pages • 2018-07-21

Subjects:

Leadership and managing peopleManagementStrategy
Your Price:$4.62

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This case recounts Uber's experience in four cities at different points in time. This approach offers a way to examine Uber's strategy for market entry and evaluate the performance of that strategy in these four cities, as well as elsewhere in the world. The cases included here help frame the discussion on the future of Uber's expansion, and extract lessons for how a firm can successfully navigate the beyond-market business environment.

Learning Objectives

The cases included here help frame the discussion on the future of Uber's expansion, and extract lessons for how a firm can successfully navigate the beyond-market business environment.
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Supplemental Case Study: Part IV: Uber in Seoul (English version) | Ivey Publishing