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Product cover image for Paybox.net: Mobilizing mCommerce

Paybox.net: Mobilizing mCommerce

Michael Parent; HarpReet Singh;Matt Woerner;Yulian Zhang

Product #:9B04E028
Supplier:Ivey
Discipline:Entrepreneurship, Information Systems, International Business, Marketing
Setting:Germany, 2002
Details:Case (PDF) • 10 pages • 2004-10-13 (Rev: 2009-10-09)

Subjects:

Technology and analyticsBusiness managementSales and marketingEntrepreneurshipInformation systemsInternational businessMarketing

Industries:

Financial service sector

Geography:

GermanyEurope
Your Price:$9.71

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Paybox.net AG was the world's first mass-marketable mobile payment system. Launched in 1999 at the height of the dotcom boom, it had been steadily losing ground. The company's founder, and architect of the technology underlying Paybox, must decide if his product has a future, and if so, what the market strategy should be.

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Case Study: Paybox.net: Mobilizing mCommerce (English version) | Ivey Publishing