Pennies From Heaven? Strategic Turnaround at J.C. Penney

Name: Pennies From Heaven? Strategic Turnaround at J.C. Penney (English version)
SKU: SM-1665-E

Maoret, Massimo; Martin Romano, Cristina; Ferraro, Fabrizio

Product #:SM-1665-E

Supplier:IESE Publishing

Discipline:Organizational Behaviour/Leadership

Setting:Estados Unidos

Details:Case (PDF) • 5 pages • 2018-05-10

Subjects:

Organizational change Strategy execution Organizational development Strategy Organizational culture Organizational behavior

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The case discusses the formulation and implementation of the strategic turnaround of J.C. Penney, a major U.S. retailer, by Ron Johnson, a star executive who previously led the creation and expansion of the Apple Store. The turnaround is bold and far-reaching, raising questions about whether it will work or not.

Learning Objectives

The case allows for a rich discussion of both strategy formulation and implementation, questioning whether the two can be separated and treated independently. It can also be valuable for discussions on leading organizational change.