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Product cover image for Pharco Pharmaceuticals: Scaling Shared Value Across Borders

Pharco Pharmaceuticals: Scaling Shared Value Across Borders

Mona Moussa, Doaa Salman, Yasser Fayed

Product #:W47147_P
Supplier:Ivey/AUB
Discipline:Strategy, Sustainability
Setting:Egypt, 2024
Details:Case (PDF) • 10 pages • 2026-05-11

Subjects:

StrategyEnvironmental sustainability

Industries:

Healthcare sector

Geography:

Egypt
Your Price:$10.54

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This case examined Pharco Pharmaceuticals’ strategy to eliminate hepatitis C in Egypt, highlighting the intersection of strategic innovation and public health. In October 2023, chief executive officer Dr. Sherine Helmy had to chart the company’s next steps in a way that would preserve the company’s leadership position, advance its commitment to equitable health access, and navigate the volatile terrain of global health diplomacy. The case, taught through the lens of shared value creation, invited critical evaluation of how companies in emerging markets could align profit with purpose.

Learning Objectives

This case can be used in strategic management, global business strategy, and sustainability courses at the executive master of business administration (MBA) level. It is especially suited for modules focused on shared value, emerging markets, or scaling purpose-driven innovation. Designed to stimulate strategic thinking, this case encourages students to examine how purpose-driven business models can extend beyond their national origins, particularly in the context of the Global South. It invites analysis of how firms convert internal strengths into broader societal impact while navigating institutional, political, and operational complexities across borders. By applying the shared value framework alongside classical strategy tools—such as SWOT (strengths, weaknesses, opportunities, and threats), value chain mapping, and stakeholder analysis—the case is well suited for capstone or integrative strategy courses that emphasize execution, ethical leadership, and sustainable competitive advantage. It also lends itself to modules exploring innovation at scale, emerging market strategy, and cross-sector collaboration in global health. After working through the case and assignment questions, students will be able to do the following:
  • Define and apply the shared value creation framework.
  • Differentiate shared value from corporate social responsibility and philanthropy.
  • Analyze how strategic partnerships and innovation can address societal problems.
  • Evaluate Pharco’s decisions regarding global expansion.
  • Identify constraints and enablers of shared value in low-resource contexts.
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Case Study: Pharco Pharmaceuticals: Scaling Shared Value Across Borders | Ivey Publishing