<iframe src="https://www.googletagmanager.com/ns.html?id=GTM-PHTV9K7" height="0" width="0" style="display:none;visibility:hidden">
Loading
Skip to Main Content
Product cover image for Philips: From Products to Platforms

Philips: From Products to Platforms

Darren Meister, Ramasastry Chandrasekhar

Product #:W25545
Supplier:Ivey
Discipline:Information Systems, Strategy
Setting:Netherlands, 2020
Details:Case (PDF) • 12 pages • 2021-09-10

Subjects:

Organizational transformationBusiness managementTechnology and analyticsInformation systemsStrategy

Industries:

Healthcare sector

Geography:

EuropeNetherlands
Your Price:$9.71

Purchase this material with a free Educator Account and enjoy more benefits:

  • Free Educator Copy
  • Free Teaching Notes
  • Build your coursepack
  • Discounted academic price

In March 2020, the chief innovation and strategy officer (CISO) of Amsterdam-based Koninklijke Philips NV (Philips), a global leader in health technology, was surveying the distance that Philips had traversed in its transition from products to platforms. The CISO faced three managerial dilemmas: How could he transform the long-standing functional orientation at Philips into a multidisciplinary alignment? How could he ensure that Philips’s customer-facing teams moved from a transactional mode to a relational mode? And how could he motivate employees to deal with a burning platform when they did not see one?

Learning Objectives

This case can be used in undergraduate- and graduate-level courses on information systems, strategy, health care, or general management. After working through the case and assignment questions, students will have the opportunity to
  • understand the key drivers of platform strategy in a large incumbent organization; and
  • explore the road map for a successful platform strategy in a legacy enterprise.
Loading
Case Study: Philips: From Products to Platforms (English version) | Ivey Publishing