Pokémon GO: Game On!

Name: Pokémon GO: Game On!
SKU: 9B16M187_P

Parul Purwar; Andrew Karl Delios

Product #:9B16M187_P

Supplier:Ivey/NUS

Discipline:General Management, International Business

Setting:Japan, 2016

Details:Supplemental Case (PDF) • 5 pages • 2016-11-03

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This case is a supplement to Nintendo: Game On! Released in July 2016, Pokémon GO was a location-based virtual reality mobile game in which players needed to locate and capture virtual creatures from the Pokémon family. Although it was a revolutionary concept, would its release mark a change in Nintendo’s recent history of continuous decline in revenues and profits? Supplement for product 9B16M158.

Learning Objectives

This case can be used in a strategy course or in a general management course. The position in the module should be linked with ideas on customer and industry evolution and the formation of strategy. Alternatively, the case can be used in a module on global strategy or one with a focus on Asian multinationals. Nintendo is a Japanese company that has earned more success in the West (Europe and the United States) than in Asian markets.

After completion of the case, students will be able to

understand the history of a major international gaming company;
deal with contemporary issues facing a company that has failed to adapt to many years of changes in customer preferences;
understand how competition in the industry has also changed over time;
examine the impact of competition and changing preferences on a company’s success; and
analyze the decision the company must make about its future.

Pokémon GO: Game On!

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Learning Objectives