Pricing at Vocram Airways (B)

Name: Pricing at Vocram Airways (B) (English version)
SKU: 9B13E014

Fredrik Odegaard; John G. Wilson

Product #:9B13E014

Supplier:Ivey

Discipline:Entrepreneurship, Management Science

Setting:Canada, 2010

Details:Supplemental Case (PDF) • 3 pages • 2014-11-24

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This is a supplement to 9B13E013.

Learning Objectives

This case is intended as an intermediate case for both undergraduate and MBA students. It has been used in a revenue management course as part of a session on setting prices when: 1) limited capacity exists, and 2) two sources of uncertainty surround the potential customers (i.e., [a] customers belong to different segments or groups, and [b] within each group, customers differ in their willingness-to-pay or valuation). The learning objective is for students to develop their modelling skills in formulating the problem and deriving the optimal single price for the service.

Pricing at Vocram Airways (B)

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Learning Objectives