Pridebites: Roles and Decisions of Entrepreneurs and Investors

PrideBites is a case that highlights the entrepreneurial journey of four young graduates who witnessed the dearth of cheap, good quality, and customizable pet products in the market and decided to make these customizable pet products. These founders also had to seek funds to grow their business. The case walks readers through the decisions investors make and the roles of entrepreneurs in successfully getting funds from venture capitalists. This case also provides an opportunity for students to understand Mises and Rothbard's emergence and function of entrepreneurial profit and loss, and how this informs everyday business life and experiences. It presents rich material to understand that funding a venture is more a result of a negotiation process between the venture capital firm and the entrepreneurial firm and more an art than science.