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Product cover image for Prince Edward Island Preserve Company: Turnaround

Prince Edward Island Preserve Company: Turnaround

Paul W. Beamish; Nathaniel C. Lupton

Product #:9B08M049
Supplier:Ivey
Discipline:Entrepreneurship, International Business, Strategy
Setting:Canada, Japan, 2008
Details:Case (PDF) • 18 pages • 2008-05-15 (Rev: 2014-11-17)

Subjects:

BankruptcyGrowth strategyCorporate financeCorporate strategyBusiness managementEntrepreneurshipInternational businessStrategy

Industries:

Fabrication and manufacturingGoods, trade, and consumer services

Geography:

CanadaJapanNorth AmericaAsia
Your Price:$9.71

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In April 2008, Bruce MacNaughton, president of Prince Edward Island Preserve Co. Ltd. (P.E.I. Preserves), was focused on turnaround. The company he had founded in 1985 had gone into receivership in May 2007. Although this had resulted in losses for various mortgage holders and unsecured creditors, MacNaughton had been able to buy back his New Glasgow shop/cafe, the adjacent garden property and inventory, and restart the business. He now needed a viable product-market strategy.

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Case Study: Prince Edward Island Preserve Company: Turnaround (English version) | Ivey Publishing