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Product cover image for PrintOxe: Searching for Ink-spiration

PrintOxe: Searching for Ink-spiration

Ian Dunn, Rula Al Halbouni

Product #:W38854
Supplier:Ivey
Discipline:Accounting, General Management
Setting:Canada, 2023
Details:Case (PDF) • 11 pages • 2024-09-13

Subjects:

MarketingSales and marketingFinance and investingAccounting

Industries:

Goods, trade, and consumer services

Geography:

North AmericaCanada
Your Price:$9.71

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In March 2023, the owner and managing director of PrintOxe struggled to find a way forward that would help the business recover from its declining profitability. PrintOxe was among the longest-standing e-commerce sellers of compatible printer accessories in Canada. For several years, PrintOxe reached millions of dollars in revenues and six-figure profits. But fierce competition due to the market’s ease of entry, coupled with the harsh supply chain issues caused by the COVID-19 pandemic, caused PrintOxe to see its first unprofitable year in 2022. As a result, PrintOxe considered replacing its floundering 3D printer filament product line with a new product and utilizing advertising to improve the company’s visibility and revenues.

Learning Objectives

The case serves as a comprehensive case, or testing point, of material that students should be familiar with from an introductory managerial accounting course. After completing the case, students will be able to do the following:
  • Perform an industry size-up.
  • Analyze a company’s competitors and identify its competitive advantage (if any).
  • Analyze a company’s consumers.
  • Identify and analyze a company’s corporate capabilities.
  • Calculate and analyze the contribution margins of different segments of a business.
  • Create and analyze a statement of cash flows.
  • Analyze financial ratios.
  • Create and analyze a differential analysis for the addition of a new product line.
  • Create a promotional plan.
  • Project an income statement.
  • Decide on a plan of action and contingency for the company in question.
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Case Study: PrintOxe: Searching for Ink-spiration (English version) | Ivey Publishing