AWARD WINNER - Entrepreneurship category, 2023 European Foundation for Management Development (EFMD) Case Writing Competition
This case explores the development of Projet Jeune Leader, a social entrepreneurship enterprise founded by Maia Ramarosandratana in 2013 to provide comprehensive sexuality education (CSE) to middle school children throughout Madagascar. Ramarosandratana had grown the organization to have fifty-six educators reaching over 29,490 adolescents. As she thought about the next plans for scaling the work, which included partnering with the Ministry of Education to help with technical assistance to institutionalize CSE within the department’s existing educational structures, what else needed to be considered? What were some of the lessons learned over the last nine years, and what other building blocks should she be thinking about?