PunchTab, Inc.

Name: PunchTab, Inc. (English version)
SKU: 812033

Nanda, Ramana; Kerr, William R.; Barley, Lauren

Product #:812033

Supplier:Harvard Business School

Discipline:Entrepreneurship

Setting:California

Details:Case (PDF) • 20 pages • 2011-10-19 (Rev: 2017-08-02)

Subjects:

Angel financing Innovation Social entrepreneurship Internet Financial strategy Customer retention Going public Investment management Incubators Web-based technologies Entrepreneurial financing Entrepreneurship Corporate finance Customer experience Finance and investing Technology and analytics Entrepreneurship

Geography:

California United States

Your Price:

$11.64

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PunchTab was a Silicon Valley startup founded in 2011 that was developing an Internet-based turnkey customer loyalty program for website owners, mobile applications developers, and brands. Founder/CEO Ranjith Kumaran must make strategic decisions about how to fund PunchTab's early operations and growth given the many options available: individual angel investors, super angel funds, incubators, and seed funds inside traditional venture capital firms.

Learning Objectives

To illustrate an early-stage company's financing strategy, specifically the criteria and methodology for selecting initial investors.