Quibi: The Failure of Hollywood’s “Next Big Thing”

Name: Quibi: The Failure of Hollywood’s “Next Big Thing”
SKU: W25417_P

Cameron Soregaroli, Eric Janssen

Product #:W25417_P

Supplier:Ivey

Discipline:Entrepreneurship, Strategy

Setting:United States, 2020

Details:Case (PDF) • 9 pages • 2021-10-06

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Following its official launch on April 6, 2020, Quibi, a mobile-only short-form video streaming platform that had raised over $1.7 billion had failed to gain the traction it was expecting and fell well short of its first-year growth projections. The company ultimately announced that it was shutting down after just six months in October 2020. Exactly where had Quibi gone wrong, and what lessons could investors learn from their failed investment in the company?

Learning Objectives

This case can be used in undergraduate- and graduate-level entrepreneurship classes that focus on the creation of new ventures and overall entrepreneurial strategy. More specifically, the case is meant to introduce students to Ivey Business School’s 9-Step New Venture Process. After working through the case and the assignment questions, students will be able to do the following:

Analyze the specific problem a start-up is attempting to solve.
Analyze a start-up’s target market selection.
Understand how a company that seems to have everything going for them can still fail.
Understand what a start-up company can do to minimize its chances of failure.
Apply the Ivey 9 Step New Venture Process to ideas of their own and evaluate those of others.