Quimera: Making Sustainability Happen

Name: Quimera: Making Sustainability Happen (English version)
SKU: SM-1588-E

Rosenberg, Mike; Moreno, Victoria C.

Product #:SM-1588-E

Supplier:IESE Publishing

Discipline:Entrepreneurship

Setting:España, 2009-2012

Details:Case (PDF) • 26 pages • 2013-05-16 (Rev: 2014-05-08)

Subjects:

Environmental sustainability Business models Entrepreneurship Business and society Corporate strategy Entrepreneurship

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Quimera is a Spanish start-up firm that was founded in 2009 by Javier De Rocafort. It aims to overcome the financial constraints associated with the development of sustainable projects in the areas of mobility and energy. Within the relatively new category of the "environmental goods and services sector," Quimera uses a business model where fixed assets are nearly irrelevant and networks are at its core. This case gives students the opportunity to assess the so-called environmental sector and the associated business opportunities.

Learning Objectives

The case serves to exemplify the emergence of new business ventures that link environmental sustainability with market opportunities. It can stimulate debate about the so-called environmental sector in addition to offering the opportunity to discuss the concept of "open business models" (see Henry Chesbrough) if the instructor wishes to do so. It was developed for an MBA course on Strategy and Sustainability.