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Product cover image for Résonances (A): Selling Products or Dreams?

Résonances (A): Selling Products or Dreams?

Waldman, Charles;Perry, Anna

Product #:IN-S897
Supplier:INSEAD
Discipline:Marketing
Setting:Europe
Details:Case (PDF) • 37 pages • 2002-12-01

Subjects:

MarketingEntrepreneurshipFamily businesses

Geography:

Europe
Your Price:$9.71

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Surfing on cross of multiple consumer trends, R sonances was launched in 2000 as a life-styled retail chain selling authentic/traditional household items. Early 2002, the six stores are still unprofitable. A new owner-manager takes over and gives himself 18 months to turn the company around and instill more magics in the stores.

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Case Study: Résonances (A): Selling Products or Dreams? (English version) | Ivey Publishing