Raising Capital for Ofertia

Name: Raising Capital for Ofertia (English version)
SKU: E-0178-E

Johnson, Rob

Product #:E-0178-E

Supplier:IESE Publishing

Discipline:Finance

Setting:Chile; España; México, 2010-2015

Details:Case (PDF) • 10 pages • 2015-11-23 (Rev: 2017-02-01)

Subjects:

Entrepreneurship Start-ups Team building Teams Finance and investing

Geography:

Chile South America

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$10.54

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This case describes the start-up and financings of Ofertia, a digital marketing specialist based in Barcelona. The company capitalized on a very new digital marketing approach to build the business in Spain and then begin expansion in Latin America.

Learning Objectives

Class discussion will focus on developing a strategy, raising capital, building a team, and dealing with problems along the way.