RampMyCity: Making India “Accessible”

Snigdha Malhotra, Arshia Kaul, Vernika Agarwal, Ayon Chakraborty, Tavleen Kaur

Product #:W37367

Supplier:Ivey

Discipline:Human Resource Management, Strategy

Setting:India, 2023

Details:Case (PDF) • 8 pages • 2024-11-06

Subjects:

Geography:

Asia India

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$9.71

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Ramp My City Pvt. Ltd. (RampMyCity)’s mission as a social enterprise was to foster in India the inclusion of people with disabilities. Established in 2019, RampMyCity was a social start-up dedicated to enhancing physical accessibility and delivering comprehensive training solutions across the public and private sectors. It collaborated with various corporations, private entities, and public institutions to offer seamless professional and practical end-to-end accessibility solutions and services. Its commitment extended beyond mere infrastructure improvements; RampMyCity aimed to transform the lives of people with disabilities by facilitating their full participation in society, creating accessible places for them, and promoting inclusivity. The founder now had to make some challenging decisions about the future of RampMyCity to ensure its scalability and sustainability. To scale effectively, what business model should the company adopt? Could the enterprise continue to depend on a flexible workforce and partnerships with larger organizations to drive its expansion, or would it be better for it to focus on building internal capabilities, including transitioning toward full-time operations and a larger, more permanent team to scale effectively and achieve sustained long-term growth?

Learning Objectives

This case can be used in courses on strategic management, entrepreneurship, and service operations at the undergraduate and graduate level. Through analyzing this case, students will gain insight into the impactful work of mission-driven social entrepreneurial ventures in unique spaces. They will have the opportunity to delve into understanding how addressing the issue of infrastructure accessibility formed the basis of a sustainable business model for a social entrepreneur. After working through the case, students will be able to do the following:

Understand the theoretical underpinnings related to the characteristics of a social enterprise.
Understand the perspective of the social entrepreneur in making decisions.
Appreciate the decision-making dilemma the founder of a social entrepreneurial venture may face.
Understand and apply the optimal decision-making framework for a good strategy for a social enterprise such as RampMyCity.