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Product cover image for Rangoli: Expanding a Preschool Franchise Business after the Pandemic

Rangoli: Expanding a Preschool Franchise Business after the Pandemic

Mrunal Chavda

Product #:W32516
Supplier:Ivey
Discipline:Communications, Entrepreneurship
Setting:2020
Details:Case (PDF) • 11 pages • 2023-09-05

Subjects:

MentoringLeadership and managing peopleCommunication strategyCorporate communicationsOrganizational cultureOrganizational behaviorEntrepreneurship

Industries:

Education institutions
Your Price:$9.71

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In March 2023, the co-founder of Rangoli Group of Institutes, Prahar Anjaria, was contemplating expanding his educational venture across the country. Founded in 2009 in Vadodara, Gujarat, India, the organization was a successful and award-winning preschool chain. The company was focused on imparting holistic learning with high moral, ethical, and pedagogical insight, as well as giving back to society through various social and cultural settings. With an evolving educational marketplace and new government regulations, Anjaria was wondering if this was the right time to expand across the country. What would be the impact of national expansion? How could he be sure to retain the core educational philosophy that made Rangoli Group of Institutes unique?

Learning Objectives

This case was written for graduate- and post-graduate-level courses on entrepreneurship, strategic management, franchisee management, and strategic communication, or in modules that cover mentoring or coaching. The case describes the vision, mission, business model, and current situation of Rangoli Group of Institutes in India’s education and preschool industry. Students are asked to examine Anjaria’s strategic role as a mentor and trainer, and to recommend a communication strategy that considers India’s socio-cultural factors. After completing this case, students will be able to do the following:
  • Explain entrepreneurial communication frameworks and paradigms.
  • Examine the role of the franchisor as a mentor and communicator of the organization’s identity and vision.
  • Consider the country’s socio-cultural factors while developing a communication strategy for franchisees.
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Case Study: Rangoli: Expanding a Preschool Franchise Business after the Pandemic (English version) | Ivey Publishing