Rank Xerox : Global Transfer of Best Practices (A)

Name: Rank Xerox : Global Transfer of Best Practices (A) (English version)
SKU: IN-S597

Szulanski, Gabriel; Deutsch, Gary M.; Fueyo, Joanna

Product #:IN-S597

Supplier:INSEAD

Discipline:General Management

Setting:Europe

Details:Case (PDF) • 15 pages • 2004-03-01

Subjects:

Change management Core competencies Knowledge management

Geography:

Europe

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Global Transfer of Best Practices Carlos Camarero led Rank Xerox's Wave C initiative. Wave I (to improve revenues) was successful and Wave II (to redefine sales processes) was disappointing. Carlos prepared to discuss with Rank Xerox's Managing Directior (Bernard Fournier) Wave I's success, Wave II's failure, and lessons learned about best-practice transfer.

Learning Objectives

The case demonstrates difficulties associated with best-practice transfer within a firm. It provides an example of what "knowledge" is (e.g., knowledge regarding best practices developed in different regions) and highlights problems with knowledge management (e.g., how can firms spread identified knowledge to fully take advantage of it).