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Ravel Law: Unraveling an Entrepreneur's Decisions

Kauther S. Badr

Product #:W27132
Supplier:Ivey
Discipline:Entrepreneurship, General Management
Setting:United States, 2017
Details:Case (PDF) • 7 pages • 2022-06-23

Subjects:

Decision makingEntrepreneurial business strategyDecision making and problem solvingEntrepreneurship

Industries:

Business services sector

Geography:

North AmericaUnited States
Your Price:$9.71

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Founded in California in 2012, Ravel Law Inc. (Ravel) was a legal tech start-up that developed groundbreaking legal analytics products. In 2017, Ravel’s co-founder and chief executive officer (CEO) was deciding between two very different paths to take the company—a decision that would shape Ravel’s future and ultimately determine how the CEO would exit the company. One path would lead Ravel to an acquisition or sale, and the other would allow the company to further develop its technology and eventually lead to an initial public offering (IPO). Should the CEO sell Ravel now and harvest its existing value, or should he hold on to the company and raise money to build internal capital for a future IPO? As the leader of Ravel, the CEO had to weigh the benefits and costs of fundraising for a third round of investor money against the benefits and costs of selling Ravel. While doing so, he also had to consider what would bring the most value to Ravel’s stakeholders as well as satisfy his personal interests in the venture and in an exit.

Learning Objectives

This case can be used to teach about entrepreneurial strategic decision-making, entrepreneurial exit strategy, the entrepreneurial life cycle, opportunity recognition, entrepreneurial leadership, leadership development, and planned behaviour. It is best suited to master, accelerated master, and executive master of business administration courses; entrepreneurship certificate courses; master of entrepreneurship courses; advanced or capstone undergraduate courses; and all entrepreneurship curricula for micro-credentials and professional development. After working through the case and assignment questions, students should be able to do the following:
  • Analyze entrepreneurial actions to assess entrepreneurial exit strategies and make a recommendation.
  • Compare objective and subjective analyses of the decision-making process to understand the relationship between motivation and entrepreneurial exit.
  • Identify human capital and social capital and the impact these have on leadership.
  • Understand the application of the theory of planned behaviour.
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Case Study: Ravel Law: Unraveling an Entrepreneur's Decisions (English version) | Ivey Publishing