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Product cover image for Rawayeti Foods: Performance Management in a Family-Owned Business

Rawayeti Foods: Performance Management in a Family-Owned Business

Asfia Obaid; Anoosha Mazhar; Furwa Batool;Neelab Kayani

Product #:9B20M167
Supplier:Ivey
Discipline:Entrepreneurship, General Management, International Business
Setting:Pakistan, 2017
Details:Case (PDF) • 17 pages • 2020-10-09

Subjects:

Family businessesBusiness structuresBusiness managementEntrepreneurshipInternational business

Industries:

Goods, trade, and consumer services

Geography:

AsiaPakistan
Your Price:$10.54

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In 2017, the chief executive officer of Rawayeti Foods, a Pakistani company dedicated to ensuring the purity and quality of its spices and pulses, was considering the future of his family-owned business. The company had experienced great success since its inception in 2011, but Rawayeti Foods was planning to expand its operations into other parts of the company. Formalized management practices, job descriptions, and performance management systems were not in place, but the chief executive officer and his sons knew expansion would be successful only if the company formalized its human resources management policies and practices for consistent country-wide implementation. Had the time come to shift focus from operational matters to management and human resources concerns? Could Rawayeti Foods gain buy-in from its employees and introduce a new performance management system that was seen as fair, equitable, and motivating?

Learning Objectives

The case can be taught in both undergraduate- and graduate-level courses on performance management systems, and strategic human resources management. In a performance management systems course it can be used to show how organizations need to formalize their performance management systems and develop job descriptions as an initial step. In a strategic human resources management course, it can be used for defining the role of organizational structure and culture in a family-owned business. Students need background knowledge about job descriptions and different types of performance appraisal systems like behavioural, competency-based, and management-by-objectives, and an understanding of the advantages and disadvantages of these systems. After working through the case and assignment questions, students will be able to
  • appreciate the need for a performance management systems as a strategic tool in the success and performance of a family-owned business;
  • assess the issues managers must consider while introducing a new performance management system;
  • summarize the unique challenges of introducing a performance management system in the specific context of a family-owned business; and
  • describe the link of the performance management system with other human resources practices.
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Case Study: Rawayeti Foods: Performance Management in a Family-Owned Business (English version) | Ivey Publishing