Ray Education Group: Embracing an “Asset-Light” Strategy for School Operations

Kai Yao; Chunyi Zhang; Sizhi Li; Qingying Wen

Product #:FDC-24022-2X-CE_P

Supplier:School of Management at Fudan University

Discipline:Entrepreneurship

Setting:China, 2020

Details:Case (PDF) • 15 pages • 2024-02-04 (Rev: 2024-02-04)

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Ray Education, founded by James Hu in Shanghai in 2011, operates over ten international high schools across cities with “asset-light” model in collaboration with schools. However, the increasing competition and shifts in China’s educational policies bring Hu Jing at the crossroads: should he persist with the “asset-light” model, or resort to diversification for growth? This case covers the topics of education and strategic entrepr

Learning Objectives

1. Understand the essence and structural elements of strategic entrepreneurship and the nature of strategic entrepreneurs. 2. Understand the key conditions necessary for implementing strategic entrepreneurship based on external factors. 3. Become familiar with the strategic entrepreneurship framework and master the input–process–output (IPO) model of strategic entrepreneurship the

Ray Education Group: Embracing an “Asset-Light” Strategy for School Operations

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Learning Objectives