RBC Mobile Wallet

Nicole R.D. Haggerty; Binny Samuel; Ramasastry Chandrasekhar

Product #:9B16E008

Supplier:Ivey

Discipline:Information Systems

Setting:Canada, 2012

Details:Case (PDF) • 10 pages • 2016-05-05 (Rev: 2016-06-08)

Your Price:

$9.71

Purchase this material with a free Educator Account and enjoy more benefits:

Free Educator Copy
Free Teaching Notes
Build your coursepack
Discounted academic price

In October 2012, the executive vice-president (EVP) at the Royal Bank of Canada (RBC), Canada's leading bank, faced managerial dilemmas with regard to the launch of a mobile wallet. RBC had developed a cloud-based application that differed from industry standard SIM card–based payment methods. The EVP was evaluating areas of contrast between the two models as part of arriving at a decision. There was likelihood that the cloud solution was disruptive. But would it become the dominant solution? Would it give RBC a first-mover advantage among its peers?

Learning Objectives

The case helps students investigate the following issues:

What is disruptive innovation?
Why might a company in the traditionally conservative financial services sector break rank with peers?
How could a company ensure adoption of a new mobile technology?

RBC Mobile Wallet

Subjects:

Industries:

Geography:

Learning Objectives