<iframe src="https://www.googletagmanager.com/ns.html?id=GTM-PHTV9K7" height="0" width="0" style="display:none;visibility:hidden">
Loading
Skip to Main Content
Product cover image for R&D Management at Universal Luxury Group - Perfumes and Cosmetics Division (A)

R&D Management at Universal Luxury Group - Perfumes and Cosmetics Division (A)

Balmes, Cyrille; Sosa, Manuel

Product #:IN-S543
Supplier:INSEAD
Discipline:Operations Management
Setting:Europe
Details:Case (PDF) • 23 pages • 2005-07-01 (Rev: 2006-07-01)

Subjects:

Portfolio managementProcess analysisR&DResource allocationStrategic planning

Industries:

Goods, trade, and consumer services

Geography:

Europe
Your Price:$9.71

Purchase this material with a free Educator Account and enjoy more benefits:

  • Free Educator Copy
  • Free Teaching Notes
  • Build your coursepack
  • Discounted academic price

This case describes the challenges faced by the cosmetics division of a large corporation when determining the set of products to develop in 2004. The key players involved are the centralized R&D center and the decentralized brands. The case provides data to estimate the utilization rate of the R and D center. It also describes how the R and D center is organized to develop various types of product lines. "

Learning Objectives

The case series aims to illustrate: 1. Strategic issues associated with portfolio management of R and D organizations. 2. How to evaluate the efficient use of scarce resources when determine in the R and D portfolio. 3. How to align technology strategy with organizational structure in R and D organizations.
Loading
Case Study: R&D Management at Universal Luxury Group - Perfumes and Cosmetics Division (A) (English version) | Ivey Publishing