Case A describes the strategic transformation put forward by the founder and chief executive officer, who firmly believed that the personalized customization model (i.e., the model based on made-to-order products) was the future of the traditional mass-production model. As a result of a decade of efforts and millions of dollars in investment, Red Collar Group successfully launched a global suit-customization supplier platform, Red Collar Made to Measure. In 2013, Red Collar Group upgraded its strategy, aiming to provide thorough solutions for the garment industry. Behind the strategic transformation in this case is the story of the chief executive officer, who was willing to hold on to his dream despite the lack of support from his employees. He was looking for a professional manager to succeed him as the leader of the company.
See 9B17M004 for Case B.
Red Collar Group: Succession and Strategic Transformation (A)
Jean Lee; Liman Zhao
Product #:9B17M003
Supplier:CEIBS-Ivey
Discipline:General Management, International Business
Setting:China, 2015
Subjects:
Industries:
Your Price:$10.54
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Learning Objectives
- discuss the role that the founder chief executive officer or other executive managers play in the process of a company’s strategic transformation;
- understand the difficulties that can arise in the process of organizational transformation or change, and their corresponding solutions; and
- identify the key drivers of the change process.