<iframe src="https://www.googletagmanager.com/ns.html?id=GTM-PHTV9K7" height="0" width="0" style="display:none;visibility:hidden">
Loading
Skip to Main Content
Product cover image for Renault and Nissan: A Marriage of Reason

Renault and Nissan: A Marriage of Reason

Lasserre, Philippe; Flament, Anne-Claire; Fujimura, Sumie; Nilles, Pierre

Product #:IN-S994
Supplier:INSEAD
Discipline:General Management
Setting:Japan;Asia
Details:Case (PDF) • 16 pages • 2001-03-01 (Rev: 2024-10-03)

Subjects:

Strategic alliancesGlobalizationInternational business

Industries:

Transportation and distribution

Geography:

JapanAsiaAsia
Your Price:$9.71

Purchase this material with a free Educator Account and enjoy more benefits:

  • Free Educator Copy
  • Free Teaching Notes
  • Build your coursepack
  • Discounted academic price

In 1999 Renault acquired 36.8% of Nissan, the Japanese troubled car manufacturer. This case describes the successful integration process that leads to the recovery of Nissan.

Learning Objectives

Teaching objectives include: (1) strategic alliances and acquisitions; (2) the rationale for global alliances; and (3) integrating acquisitions.
Loading
Case Study: Renault and Nissan: A Marriage of Reason (English version) | Ivey Publishing