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Research in Motion: Blackberry Blackout (B)

Jana Seijts; Paul Bigus

Product #:9B12M045
Supplier:Ivey
Discipline:General Management, International Business, Marketing, Organizational Behaviour/Leadership
Setting:Canada, 2011
Details:Supplemental Case (PDF) • 3 pages • 2012-04-24

Subjects:

LeadershipCrisis managementMarketing communicationsConsumer behaviorMarket researchLeadership and managing peopleBusiness managementSales and marketingManagementInternational businessMarketing

Industries:

Information technology and telecom sector

Geography:

CanadaNorth America
Your Price:$4.62

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This case is a supplement to Research in Motion: Blackberry Blackout (A).

Learning Objectives

This case was written to place students directly into the role of an organization facing a crisis situation, to which mounting external pressure and public speculation requires the organization to officially respond. Students must use their analytical and decision-making skills to develop a communication plan that RIM management could use to guide the company through the crisis situation. With the assistance of the communication plan framework, students must decide upon a starting point, strategy, and tools in order to formulate and deliver a successful communication plan. Possible areas of focus:
  • Developing a crisis communication plan.
  • Consideration of different stakeholders.
  • Message delivery.
  • Managerial leadership.
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Supplemental Case Study: Research in Motion: Blackberry Blackout (B) (English version) | Ivey Publishing