Reshaping the Book Industry or Back to Basics? The Case of France Loisirs

Name: Reshaping the Book Industry or Back to Basics? The Case of France Loisirs (English version)
SKU: IN-S928

Loebbecke, Claudia

Product #:IN-S928

Supplier:INSEAD

Discipline:General Management

Setting:Europe

Details:Case (PDF) • 20 pages • 2002-12-18

Subjects:

Corporate strategy Business models Customer service

Geography:

Europe

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$9.71

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The Bertelsmann-owned French book club, France Loisirs, has successfully operated a subscription-based business model delivering a remarkably high profit margin. Considering rising economic pressure and a declining member base, the case introduces the club's basic business principles and summarizes strategic options for sustainability and further growth from a top management perspective.