Reshaping the Book Industry or Back to Basics? The Case of France Loisirs

Name: Reshaping the Book Industry or Back to Basics? The Case of France Loisirs (English version)
SKU: IN-S929

Loebbecke, Claudia

Product #:IN-S929

Supplier:INSEAD

Discipline:General Management

Details:Supplemental Case (PDF) • 6 pages • 2002-12-18

Subjects:

Corporate strategy Business models Customer service

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The Bertelsmann-owned French book club, France Loisirs, has successfully operated a subscription-based business model delivering a remarkably high profit margin. Considering rising economic pressure and a declining member base, the case introduces the club's basic business principles and summarizes strategic options for sustainability and further growth from a top management perspective.