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Product cover image for Ricardo Semler: A Revolutionary Model of Leadership (Japanese)

Ricardo Semler: A Revolutionary Model of Leadership (Japanese)

Maddux William; Swaab Roderick; Tanure Betania ; Williams Elin

Product #:IN-2395
Supplier:INSEAD
Discipline:Organizational Behaviour/Leadership
Setting:South America
Details:Case (PDF) • 11 pages • 2023-05-26

Subjects:

Organizational behaviorLeadership

Industries:

Food and beverage sector

Geography:

South America
Your Price:$9.71

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The case follows the story of Brazilian business leader, Ricardo Semler, who took the family marine-pump business, Semco, to multi-national, multi-sector success. To do so, Ricardo Semler dramatically changed his own leadership style by relinquishing control and working less hard, and subsequently transformed the culture at Semco via a radical process of workplace democratisation. Finally, he applied the same leadership principles successfully to other industries: hotels, education, and banking.

Learning Objectives

Highlight the effects of different leadership styles in different situations; the organizational consequences of intrinsic and extrinsic motivation and different types incentive systems; the self-fulfilling effects of leadership behavior; and how leaders can use the change process to transform an organisation's culture.
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Case Study: Ricardo Semler: A Revolutionary Model of Leadership (Japanese) | Ivey Publishing