Robots Need Us More Than We Need Them

Research shows that companies that are investing heavily in digital technologies to harness the power of human-machine collaboration are dramatically improving their bottom lines. But it takes people to conceive of and manage the innovations, and the authors are convinced that success in the future depends on a human-centered approach to artificial intelligence (AI). In this article they present their IDEAS framework, which calls for attention to five elements of the emerging technology landscape: intelligence, data, expertise, architecture, and strategy. The authors discuss each of these in turn, examining how companies such as McDonald's, Etsy, and the online grocer Ocado have implemented human-driven AI processes and applications to become leading players in their industries. If you're eager to transform your own business, the IDEAS framework can help you develop a road map for AI-enabled innovation.