RX:AI, Putting Machine Learning into Medical Prescription – The Case of HealthPlix

Doctors' efficiency and patients' health outcomes stand to benefit from employing technology to resolve pain points. However, it is challenging to increase technology adoption rates in healthcare, especially in developing countries such as India where it is the need of the hour. This case provides in-depth discussions among company executives to highlight the challenges faced and to engage students to think critically about solutions for HealthPlix, the company which focuses on how target users (i.e., doctors) are encouraged to adopt AI technologies. It also provides an overview of Indian healthcare market, challenges and possible future opportunities for health tech firms.