Saatchi & Saatchi: From Dream to Reality (B)

Name: Saatchi & Saatchi: From Dream to Reality (B) (English version)
SKU: IN-S623

Van Poeck, Eline;Verdin, Paul

Product #:IN-S623

Supplier:INSEAD

Discipline:General Management

Details:Supplemental Case (PDF) • 9 pages • 2004-01-10

Subjects:

Advertising Marketing strategy

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The (B) case provides an update of the subsequent events leading to the downfall and further developments up to 2002, with WPP, led by the former S and S Finance Director, Martin Sorell, coming out as the winner in this global consolidation game.