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Product cover image for Saatchi & Saatchi: Pioneers of Globalization in Advertising (A)

Saatchi & Saatchi: Pioneers of Globalization in Advertising (A)

Van Poeck, Eline;Verdin, Paul

Product #:IN-S622
Supplier:INSEAD
Discipline:General Management
Details:Case (PDF) • 19 pages • 2004-01-10

Subjects:

AdvertisingMarketing strategy
Your Price:$9.71

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This case describes the dramatic rise and fall of Saatchi and Saatchi in the Advertising industry, based on their vision of scale, globalization and diversification, driven by an aggressive acquisition strategy. The (A) case, set in 1988, is a condensed version based on the earlier INSEAD case by Sumantra Ghoshal and Alice Aves (INSEAD, 1989).

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Case Study: Saatchi & Saatchi: Pioneers of Globalization in Advertising (A) (English version) | Ivey Publishing