Sabena Belgian World Airlines Strike

Name: Sabena Belgian World Airlines Strike
SKU: 9A94M005_P

Mary M. Crossan; Barbara Pierce

Product #:9A94M005_P

Supplier:Ivey

Discipline:International Business, Strategy

Setting:Belgium, 1992

Details:Supplemental Case (PDF) • 2 pages • 1994-11-15 (Rev: 2010-02-25)

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This case is a supplement to Sabena Belgian World Airlines (A). Set in autumn of 1992, it deals with the aftermath of Sabena’s first lay-offs, when aggressive workers tried to get their colleagues to join a strike. Background information is provided in case 9A94M003 and 9A94M004; subsequent related cases are 9A94M006, 9A94M007, and 9A94M008.

Learning Objectives

Although the case series provides an excellent opportunity to examine issues of strategy formulation in a global industry, its unique strength is in demonstrating the reality of strategy implementation. The (A) case deals with strategy formulation from the CEO’s perspective and the follow-up cases deal with strategy implementation from the perspective of a manager. As such, this case series is positioned to bridge the gap between strategy cases from the perspective of CEOs and those from the perspective of operating managers. It is one of a select few case series that deals with strategic analysis and action from the perspective of a new manager who must operate in “real time.” Sabena Belgian World Airlines - Video is essential in enabling students to connect with the situation.

Sabena Belgian World Airlines Strike

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Learning Objectives