SafeMotos: Scaling up Innovations in African Ride Hailing

Darren Meister; Ramasastry Chandrasekhar

Product #:9B20M182_P

Supplier:Ivey

Discipline:Entrepreneurship, General Management, International Business

Setting:Rwanda, 2018

Details:Case (PDF) • 11 pages • 2020-10-28

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In April 2018, the two co-founders of SafeMotos, a motorcycle taxi service in Rwanda, in Central Africa, were examining their expansion plan. Their start-up had not yet become profitable, but they were already making plans to expand into the neighbouring Democratic Republic of the Congo. They were also driven by the larger goals of replicating their tried and tested growth model in other cities on the African continent and moving quickly into the underserved city transportation markets of Asia and the Far East. As they reviewed their four-year experience of working in Africa, they were facing a singular question: What should be the roadmap for scaling up their ride hailing service?

Learning Objectives

The case can be used in graduate-level courses on innovation and entrepreneurship. After working through the case and assignment questions, students will be able to do the following:

Evaluate the growth plan developed by the co-founders of a ride hailing app based in Central Africa.
Weigh the growth options identified by the co-founders of a start-up.
Develop an action plan for scaling up a ride hailing service.

SafeMotos: Scaling up Innovations in African Ride Hailing

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Learning Objectives