Saksham: Creating Wealth for Clients
Meeta Dasgupta
Product #:9B16M033
Supplier:MDI/Ivey
Discipline:Entrepreneurship, International Business, Strategy
Setting:India, 2015
Subjects:
Industries:
Your Price:$9.71
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Learning Objectives
- Understand the importance of recognizing opportunities, as well as the role of resources and entrepreneurial skills in successfully pursuing new ventures.
- Evaluate the various strategic approaches used to launch a new venture.
- Learn how generic strategies such as overall cost leadership, differentiation, and focus are used effectively by new ventures and businesses operating in a fragmented industry.