Samsung Electronics in 2004: Conquering the Wireless Digital World

Name: Samsung Electronics in 2004: Conquering the Wireless Digital World (English version)
SKU: SM-129

Burgelman, Robert A.;Rolland, Jean-Bernard

Product #:SM-129

Supplier:Stanford University

Discipline:General Management

Setting:South Korea, United States

Details:Case (PDF) • 28 pages • 2004-07-08

Subjects:

Leadership and managing people Management

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Examines the strategic opportunities available to Samsung Electronics in 2004 and beyond as the company attempts to penetrate the digital home. Key issues include the role of horizontal industry models versus vertical industry models in consumer electronics, and how a global conglomerate like Samsung can best participate in the fast-changing, digital-based consumer electronics industry.