Sarva Pharmaceuticals: International Expansion to Myanmar

Sandeep Puri; Sven Dahms; Shraddha Puri; Ritvik Nalamothu

Product #:9B20A016

Supplier:Ivey

Discipline:Entrepreneurship, International Business, Marketing

Setting:Mozambique, Myanmar, 2019

Details:Case (PDF) • 8 pages • 2020-03-17

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In 2019, the managing director of Sarva Pharmaceuticals Private Limited, a pharmaceutical company based in India, was considering an expansion of his company by entering the growing pharmaceutical market in Myanmar. He needed to identify the best way to execute this expansion plan, assess whether his company’s product range was adequate and suitable for the Myanmar market, prepare for possible risks and cross-cultural marketing issues, and plan the management staffing approaches in Myanmar.

Learning Objectives

This case is suitable for graduate-level courses on international marketing, international business, analysis of business opportunity analysis, or marketing strategy. It can also be used to facilitate discussions on market entry strategies for international markets, including exporting, licensing, and joint ventures. After working through the case and assignment questions, students will be able to

analyze macro-environmental and competitive forces in international marketing;
evaluate various strategies for entering international markets;
discuss various management staffing approaches in international marketing; and
appreciate the importance of cross-cultural marketing issues in international marketing.

Sarva Pharmaceuticals: International Expansion to Myanmar

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Learning Objectives