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Scan Global Logistics: Road to Future Success

Rajiv Aserkar, Dorrin Uma Dewi Goval, Shivani Chetan Inamdar

Product #:W41279
Supplier:Ivey
Discipline:International Business, Operations Management
Setting:Indonesia, Malaysia, Singapore, Thailand, 2023
Details:Case (PDF) • 15 pages • 2025-05-14

Subjects:

LogisticsBusiness managementInternational businessOperations and supply chain management

Industries:

Transportation and distribution

Geography:

IndonesiaMalaysiaSingaporeThailandAsia
Your Price:$9.71

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Scan Global Logistics (SGL) was a leading Danish logistics service provider with worldwide operations. SGL primarily offered air and ocean freight services in the Association of Southeast Asian Nations (ASEAN) market, of which a large share came from ocean freight. The company was seeing a drop in revenues in the aftermath of the COVID-19 pandemic due to the geopolitical situation and uncertainties in the business environment globally. The head of products at SGL was considering introducing road transportation services in the ASEAN market to boost SGL’s revenues and meet other corporate objectives centred around superior customer service and sustainability. Doing so would also augment the aid and relief services SLG provided as a vendor of the United Nations and its divisions. However, SLG had to consider various factors before introducing road transportation services in the ASEAN market, including the disadvantages of such a decision. Alternatively, SGL could continue to focus on its sea and air transportation services.

Learning Objectives

The case is suitable for a 90-minute class on operations management, supply chain management, logistics management, or transportation management at the master of business administration or executive master of business administration level. The case can foster a better understanding of the business environment in Asia; the infrastructural constraints, challenges, and opportunities within the logistics industry in emerging economies; and the critical role played by logistics service providers to ensure a seamless flow of goods. After working through the case and assignment questions, students will be able to do the following:
  • Gain exposure to the business environment in the ASEAN region and its strategic importance in view of the region’s geographic proximity to China.
  • Evaluate business opportunities for a leading logistics service provider, which are emerging out of a volatile business environment, competitive market, and need for business expansion.
  • Understand the critical role of road transportation in providing connectivity between manufacturing centres and logistics hubs such as warehouses, ports, and airports.
  • Gain practical insights into how business leaders analyze emerging opportunities and make decisions for the future growth of the organization by leveraging its competitive advantage in the market.
  • Appreciate the role of logistics service providers in reducing the carbon footprint due to transportation and improving sustainability.
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Case Study: Scan Global Logistics: Road to Future Success (English version) | Ivey Publishing