Scheduling Decisions at Western Film

Kyle Maclean, Adam Miller

Product #:W34028

Supplier:Ivey

Discipline:Management Science

Setting:Canada, 2019

Details:Case (PDF) • 6 pages • 2023-08-28

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James Waite, the manager at Western Film, must decide which film to screen at his cinema in the upcoming week. He must evaluate whether to continue showing Spider-Man: Far From Home (Spider-Man), or replace it with one of three other films available for him to screen. Western Film, a second-run theatre, has the advantage of having domestic box office information available, and Waite must analyze whether this information is helpful to him in making this decision.

Learning Objectives

This case is intended for use in a business analytics undergraduate course or a master’s of business administration program. The content requires familiarity with general spreadsheet modelling, multiple regression analysis, and Monte Carlo simulation. The case focuses on a weekly operational problem in the movie theatre industry—a decision of which film to show. This case is intended to showcase an application of analytics to make decisions in an industry that students may be familiar with and find exciting to discuss. An advantage of this case is that the decision is not obvious from the data; students will have to create several predictive models and test hypotheses in order to come to a well-reasoned conclusion.

The key concepts and techniques utilized in the case include the following:

General spreadsheet modelling skills
Multiple regression analysis.
Monte Carlo simulation.

Scheduling Decisions at Western Film

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Learning Objectives