Schlitterbahn: Tragedy at the Waterpark

Name: Schlitterbahn: Tragedy at the Waterpark (English version)
SKU: W25626

Jonathan Landis, Kanina Blanchard

Product #:W25626

Supplier:Ivey

Discipline:Communications, Organizational Behaviour/Leadership

Setting:United States, 2020

Details:Case (PDF) • 9 pages • 2022-07-15

Subjects:

Leadership Strategy Public relations Leadership and managing people Corporate communications Crisis management Marketing communications Business management Sales and marketing Organizational culture Organizational behavior

Geography:

North America United States

Your Price:

$10.54

Purchase this material with a free Educator Account and enjoy more benefits:

Free Educator Copy
Free Teaching Notes
Build your coursepack
Discounted academic price

Jeff Henry, owner of and creative visionary behind Schlitterbahn Waterparks & Resorts, created one of the most sought-after water park companies in the United States. He was confident in his ability to create the best attractions and dominate the industry with his unique inventions. Then, at his facility in Kansas City, Kansas, a fatal accident took place after the construction and design of the Verrückt, a waterslide Henry hoped would set new world records. How should Henry have responded to the tragedy?

Learning Objectives

This case is intended for undergraduate-level courses on communications and leadership. After working through the case and assignment questions, students will be able to

think about their own core beliefs, morals, and ethics and how they influence business decisions and leadership character;
consider how an industry’s regulatory environment can have an impact on business;
analyze failure and the degree to which it impacts future business outcomes;
consider various stakeholders and how they play a role in failures; and
critically think about how word choice and official statements can affect brand and reputation.