Seaside Organics

Name: Seaside Organics (English version)
SKU: 916526

Stevenson, Howard H.; Zalosh, Alisa

Product #:916526

Supplier:Harvard Business School

Discipline:Entrepreneurship

Setting:United States

Details:Case (PDF) • 10 pages • 2016-05-02

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This case follows Sara Norton, a soccer player turned serial entrepreneur, as she transforms Seaside Organics from a fledgling startup into an $89 million company. Informed by the successes and failures of her first organics venture, WellBar, Norton tries to balance her naturally energetic, hands-on approach with the changing needs of a large company. Students discuss the differences between running a growing startup and a mature organization, and the tensions that can result between entrepreneurs and the managers tasked with running their organizations.

Learning Objectives

"Seaside Organics" is suitable for use in a variety of MBA and/or executive programs. The case focuses on the kinds of tensions that often exist between entrepreneurs and the managers tasked with running their organizations. It can be used in entrepreneurial management, general management, and organizational behavior courses. 1. Explore the tension between the traits and behaviors of entrepreneurs who build and launch new products and services, and of managers who run stable, enduring organizations. 2. Understand how strategies and policies affect a start-up's long-term prospects. 3. Explore how an entrepreneurial organization matures into a successful going concern. 4. Identify circumstances under which it may be advisable for a company's founder to leave the organization.

Seaside Organics

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Learning Objectives