Seven-Eleven Japan

Name: Seven-Eleven Japan (English version)
SKU: GS-18

Whang, Seungjin; Saito, Hide; Van Horne, Steve; Koshijima, Casey; Udea, Takafumi; Ueda, Takafumi

Product #:GS-18

Supplier:Stanford University

Discipline:Marketing

Setting:Japan

Details:Case (PDF) • 14 pages • 1997-12-01 (Rev: 2010-07-30)

Subjects:

Marketing Information systems Supply chain management Logistics

Geography:

Japan Asia

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$9.71

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Describes Seven-Eleven Japan's logistics and information systems and how they support its retail strategy. Seven-Eleven Japan tracks hourly sales trends for individual items and replenishes and changes its assortment of products throughout the day to match its offering with customer demands.