entered India in mid-2021 to harness the market opportunities. It consistently deployed its resources and capabilities to catch up Amazon India, Flipkart, Tata Group, etc. However, it faced severe challenges – cut-throat competition, logistical issues, consumer distrust, the economy’s difficult transition to digital payments, local resistance and a tough legal and geopolitical landscape. It announced in March 2022 that it would be closing its Indian operations. This case shed light on the trade-offs of this market exit and offers insights into international expansion to emerging markets amid environmental uncertainty.
Shopee’s Short-Lived Venture into India: Market Entry and Exit Amid Environmental Uncertainty
Lai Si Tsui-Auch and Vicky Lua Yuanling
Product #:AB22006
Supplier:The Asian Business Case Centre, NTU
Discipline:Strategy
Setting:Asia/India, 2022
Your Price:$9.71
Purchase this material with a free Educator Account and enjoy more benefits:
- Free Educator Copy
- Free Teaching Notes
- Build your coursepack
- Discounted academic price