<iframe src="https://www.googletagmanager.com/ns.html?id=GTM-PHTV9K7" height="0" width="0" style="display:none;visibility:hidden">
Loading
Skip to Main Content
Product cover image for Simplex Solutions: Expanding the Entrepreneurial Team (Japanese)

Simplex Solutions: Expanding the Entrepreneurial Team (Japanese)

Vissa Balagopal

Product #:IN-2394
Supplier:INSEAD
Discipline:Entrepreneurship
Setting:Asia
Details:Case (PDF) • 4 pages • 2021-06-21

Subjects:

Entrepreneurship

Industries:

Business services sector

Geography:

Asia
Your Price:$9.71

Purchase this material with a free Educator Account and enjoy more benefits:

  • Free Educator Copy
  • Free Teaching Notes
  • Build your coursepack
  • Discounted academic price

The Simplex Solutions multi-media decision scenario outlines the evolution of a software venture with a new technology that could find application in very diverse markets. The two co-founders (who have a technical background) decide to expand the entrepreneurial team by bringing in financial and marketing expertise to propel the venture to the next stage. The specific strategic decision facing them is to choose a candidate from the shortlist for the positions of chief financial officer (CFO) and chief marketing officer (CMO).

Learning Objectives

To explore issues related to top management team expansion in a start-up venture, specifically those aspects of team composition that drive predictable team dynamics in a start-up context. The decision scenario enables a realistic discussion of theoretical concepts such as a team's demographic diversity, expertise and fault-lines, and their implications for performance in a new venture setting.
Loading
Case Study: Simplex Solutions: Expanding the Entrepreneurial Team (Japanese) | Ivey Publishing