Singapore Airlines: Surviving the COVID-19 Pandemic
Nitin Pangarkar
Product #:W26385
Supplier:Ivey/NUS
Discipline:Strategy
Setting:Singapore, 2021
Industries:
Your Price:$9.71
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Learning Objectives
- understand the impact of the COVID-19 pandemic on the airline industry globally and in specific regions;
- understand how the lack of a domestic demand and dependence on international travel can be problematic in circumstances such as pandemics;
- understand how local government policy in areas such as border control can have a tremendous impact on a company’s fortunes;
- evaluate the strategies implemented by a company in the face of a crisis; and
- appreciate the importance of adaptability in an industry that is likely to undergo significant change in the future.