Snapp: Scaling under Sanctions in Iran (B)

The case opens in November 2020 as Eyad Alkassar and Mahmoud Fouz, co-founders of Iran's first and leading ride-hailing platform, Snapp, eagerly await the results of the U.S. presidential elections. The case takes us through the challenging times between November 2019 and November 2020, as the confounders navigated Snapp through an increasingly challenging environment of sanctions, stricter restrictions of big tech companies, and since February 2020, through the operational difficulties exacerbated by the COVID-19 pandemic that shook Iran to its core. The case highlights the challenges of operating under sanctions and the different ways the co-founders try to find to keep Snapp alive and asks how the U.S. election results could change the environment in which Snapp operates, as the two presidential candidates have vastly different approaches to their policy to Iran.